How Do I Get On Pr List For Makeup

Susan is an internet marketing professional who regularly writes on Medium and is the author of two SEO books on Amazon.

Learn how to get beauty PR packages with this in-depth guide! — Larn how to go beauty PR packages with this in-depth guide!

Are Y'all a Beauty Blogger?

If you have a beauty blog or Instagram page and an active number of followers who regularly like your posts or share them online, and so y'all're definitely going to have a risk of getting free products from companies to review. Companies beloved to send free makeup to bloggers or Instagrammers, because their followers are actively purchasing whatsoever products that influencers advertise on their web log.

In this guide, you're going to learn:

What beauty companies look for in a blog.
How to create compelling reviews that'll impress beauty companies.
How to all-time contact a beauty visitor for PR packages.
What to practise to maintain a relationship with the company.

Then by the end of this guide, yous're going to take a great understanding of how to get free samples and products from dazzler companies, equally well as the follow-up process and the thank-you email y'all should send later in order to develop a working relationship with the company.

Companies love to develop working relationships with influencers, because if your posts help them sell more products, so information technology'south a win-win for anybody. I'thousand as well going to provide a diverseness of extra tips to help you go alee and stand up out from other bloggers.

You prepare to brainstorm? I know I am!

The Meaning of PR Packaging

A brand's public relations (PR) packages are curated assortments of products sent to content creators without a contract or budgetary incentive. The recipient makes a postal service to their social media audition while using the product, thus increasing brand's awareness equally a upshot of the organic engagement.

Make sure to always publish consistently, if you can!

one. Evaluate Your Weblog/Instagram Folio

Before y'all contact any companies, yous need to brand certain that your blog or Instagram folio has a stiff online presence and an agile number of followers, also as loftier quality content.

If your blog lacks in content, companies mightn't be satisfied with the quality of the reviews you provide, or information technology shows that yous don't have an active following on your web log as of even so, and that your web log is still developing and in its beginning phase.

Here are some things to make certain:

Does Your Blog Accept at Least 30 Blog Posts?

The more content your blog has, the more people will eventually subscribe to your blog; that's just the laws of the spider web coming into play right at that place. Companies will want a link to your blog, and you tin be sure they'll be actively checking to see if you post regularly.

Some people wonder how often they should postal service, and my greatest advice is that you should mail at least in one case every three weeks if your review is a "roundup" manner piece (where y'all review more than three makeup items, for example) and at least in one case every two weeks if your posts are shorter in length.

At present of course, you should tailor your publishing schedule to your own life and day-to-day living. Of course, if you notice piffling time to write during the calendar week, then tailor your publishing schedule according to that, so y'all can publish one web log postal service a calendar month if you lot like.

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2. Make Sure Your Reviews Are Engaging

If your makeup reviews are engaging, incorporate plenty of photos, before and after photos, even videos or Instagram clips, so that shows y'all're producing relevant, high-quality content and that yous're showcasing the companies' products in the best fashion possible.

Add together Enough of Shut-Up Shots

Yous tin can stand out by adding captions to your products' photos, polls in your blog posts, and a diversity of other multimedia content.

You can highlight your thoughts with a text overlay on an image or graphic.

Make Certain to Highlight Key Quotes

Highlight key parts of your review and make those stand out also in the form of blog-quotes, etc., These provide the TL;DR (or the brusque summary) of what yous thought of the makeup or cosmetics in general.

You can as well highlight your thoughts in the form of blog graphics.

A tool I particularly like is Canva. It helps yous design web log graphics, social media graphics, and more, all with a few simple clicks. All the blog graphics I create for my articles are made using Canva, and they aid add visual stimuli to my blog posts, and I can likewise create cute annotated diagrams and more. Add a few of these graphics to your web log posts, and companies will definitely know you're an influencer to attain out to!

A bold title graphic makes your blog look stunning.

Create Championship Graphics

A title graphic or thumbnail graphic is the photo you see on social media before you click on the link to the beauty review; if you lot're blogging on WordPress, this is equivalent to the "Featured Image" you include in your blog posts.

You can make your blog look stunning with reviews that includes some of these title graphics. You'll see an instance above, which was made with Canva, a gratuitous tool online graphic tool.

This is an example of a great close-up shot after using eye makeup. — This is an example of a great shut-up shot after using middle makeup.

Photo by Haley Rivera on Unsplash

three. Add Light Filters to Your Images

While you should be every bit honest as possible with your photography (and not overly saturate your images, for instance), you tin however add some gentle filter effects to your images in case your smartphone's photography quality isn't depicting the makeup in the manner that you want.

There are plenty of online tools out there to add filter furnishings, including Flashback, a retro epitome filtering tool (slap-up if y'all want to show vintage, glamourous pics of you with the company's makeup on).

Next, information technology'due south time to contact the company. You lot need to send them an e-mail detailing:

What Your Weblog Is All About

Provide them with a general overview on what your blog is about and the kind of posts you create or makeup you like to write about. Practice yous provide makeup tutorials? Video reviews? Text reviews? If you're web log posts are very in-depth and contain a lot of imagery, permit them know near that. Sell your weblog to them, so that they know that you're an influencer to work with.

Also, give them some full general statistics on how many readers your blog has or how many followers your Instagram page has. Once they get a full general thought, they can evaluate whether your blog will exist one to piece of work with in the future.

Provide some links to your best reviews, likewise, so that they tin can speedily meet what your blogging skill and reviewing skill is like. To compile some of your latest social media content and weblog posts, you lot tin can utilize tools such as Carrd or Linktree, which allow you lot to setup a quick online page which links to your blog, Instagram and other online profiles you have. There are several alternatives, and I've written an article on some alternatives to Linktree. By creating a quick one-page website, yous're establishing an online presence beyond social media and makeup companies honey to see that!

How Often You lot Publish

Let them know that you publish consistently, and how long you lot've been writing for, so that they know you're a competitive and dedicated blogger.

Whatever Personal Feel You Accept With Their Products

If you're a great fan of their products, then y'all should let them know about that! I wrote a whole article detailing exactly how to write to companies for free products in substitution for some positive, true words about their products, and yous can do the same hither, just yous're giving them a flavour of what your reviewing skill is like.

If yous've never used whatsoever of their products earlier, then I wouldn't recommend you lot follow this office, since y'all demand to stay truthful to your words. Yet, if you heard nigh them from a friend and are curious to try their products and potentially review them, then you can mention that hither.

What Products You'd Like to Review

This is the fun office of the e-mail or letter of the alphabet! Hither, yous get to detail exactly what yous'd similar to review. Now this completely depends on the company, but some companies only desire to send out the products that they would similar to go reviewed, and then they mightn't send the exact product yous'd like to review. Try and keep your email open-ended, so that if they don't want to send that lipstick or that eyeshadow, that they can ship yous whatever they would like reviewed, and that you'd honey to review information technology, etc.,

Here, it would exist a good identify to mention what your turn-around times are similar. If you're going to write the review within two weeks of receiving the product, that would be a fantastic bonus, since it shows dedication.

A Link to Your Blog/Instagram Page/Linktree

Somewhere in the email, you lot demand to identify a articulate link to your blog or Instagram page. Preferably, introduce information technology at the kickoff somewhere by hyperlinking your blog's proper noun equally you lot innovate it in the beginning, and and then yous tin can add together a link to your blog or Instagram folio at the footer of your e-mail, just after your salutation and sign off. This is usually the first place company representatives go to wait for a link to your blog. If you have a Linktree (or online website/one-page site) business relationship, brand sure to include that also, as it'll help give makeup companies a better feel for your latest web log posts and social media content.

5. Follow Up With a Give thanks-You Email

One time you lot are sent makeup, and take reviewed it, it's absolutely crucial that you send a link of your review or Instagram post to the company and make certain to thank them for sending you products to review besides. By contacting them again, you're helping to establish a working relationship with this company and they may send y'all products in the future too!

They'll be able to read your review, fifty-fifty comment on it, or say thanks, and of course, this means you'll develop a working human relationship with the company. In the future, they might remember of y'all and transport you more products to review. Of course, if they're particularly impressed by your review, they could potentially add y'all to their influencers list, so that whenever they create new products, they might ask you to review them.

Exist courteous and thankful in your e-mail, make the link to your review articulate and make sure information technology's easily found, and you'll be well on your way to developing a working human relationship with the company.

Top Tips


Imagery	Reviewing	Social Media
Provide excellent photos of makeup and the cosmetics you review, including closeups, and any before/after photos	What were the pros and cons of the product?	Make certain to share the mail service to all your social media channels.
Try including 5+ images per review	Be as detailed equally y'all can.	Effort posting some Instagram stories for added buzz.
Make bang-up graphics with Canva	Add as much description equally y'all can about the product, such as what information technology'southward fabricated of, how it impacted y'all, and whether you'd incorporate it into your makeup schedule.	Create social media graphics with Canva to promote your review to your followers.

Thank you for Reading!

If you accept whatever questions, make sure to contact me by emailing me (you'll see my email in a higher place) or annotate downwards below. Thanks for reading!

Community Poll

This content is accurate and truthful to the best of the author's knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

Arwa Tanveer on July 27, 2020:

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Uroosa ali on June 24, 2020:

I am wakeup lover and i have a YouTube channel

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I have a beauty channel on YouTube

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Rebecca bentley on June 12, 2020:

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Yasmin on January 22, 2020:

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saniya on December 02, 2019:

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Morenol on November xviii, 2019:

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McKenzie Wheeler on July 29, 2019:

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Peggy Duran on May 29, 2019:

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Samantha on February 23, 2019:

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YOLANDA VALLADAREZ on Feb 05, 2019:

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Jacqueline on Baronial 12, 2018:

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Elayne from Rocky Mountains on June 26, 2018:

I have several manufactures most beauty - I should start a blog and just make it about dazzler and put them all together. Great suggetions.

Vaanikanda on June 26, 2018:

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Source: https://bellatory.com/fashion-industry/How-To-Get-PR-Packages-For-Your-Beauty-Blog-The-Ultimate-Guide

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