How To Know That You Buy Authentic Makeup
Whenever you purchase cosmetics, pay close attending to the packaging. Counterfeiters ofttimes use colours, artwork and font types that are similar to the original. (Photo: Thinkstock Images)
It is no hush-hush that loftier-end cosmetics and perfume brands are ofttimes victims of the ills of counterfeit, with knockoffs available in local markets and even online. Besides cheating you, these faux products can crusade severe damage to your skin.
"To dupe customers, counterfeiters brand exact or close copies of the branded product packaging and position information technology with difficult to resist pricing. There are a few steps consumers tin can accept before and afterward the purchase to identify the original from fake corrective products," suggests Chander Southward Jeena, secretarial assistant of Authentication Solution Providers' Association (ASPA).
Below, he suggests a few points to continue in mind.
Steps required before buying production:
Look for tamper-proof features and other information to identify 18-carat products. (Photo: Thinkstock Images)
i. Know your brand and be a vigilant consumer: Buying from authorised sellers, retail or online, ensures that yous are purchasing an authentic makeup product with a proper receipt. Don't fall into false marketing gimmicks where shopkeepers offering huge discounts for "imported products" or something they say is "new in the market."
2. Know your brand's labelling: Whenever yous buy cosmetics, pay close attention to the packaging. Counterfeiters often use colours, artwork and font types that are like to the original. However, in that location usually are visible differences in the size, logo and colour scheme of the packaging. The departure might be as small-scale as a modify in the font of the text. Look carefully and if information technology appears flimsy, lacks the brand or logo, has graphics or a name that is like to only non quite the same, information technology could exist counterfeit. If you are a regular user and have a keen eye, you might be able to spot it in an instant. If not, then visit the brand'due south official website for a cheque.
3. Know your brand packaging: The best brands invest in loftier-quality sturdy packaging that is intended to stay intact throughout its journey from manufacturing to retail. Look for tamper-proof features and other information to identify 18-carat products. Some brands allow you to check the authenticity by looking up the series number on their website/app or scanning the barcode. "For case, Lakme Kajal has a security hologram on the front packaging. Maybelline uses hot-stamped stickers on the backside packaging," says Jeena.
Steps later on ownership the production
Don't become duped by attractive discounted prices and deals. When a bargain seems too adept to be truthful, it might just exist. (Photo: Thinkstock Images)
Participate in consumer engagement hallmark. Some brands have provisions for consumer engagement solutions, ensuring authentication before employ. For case, at that place may be a lawmaking, which yous tin can text to a certain number to ensure product genuineness. Mac has a "Counterfeit Education" section at its website http://www.maccosmetics.com.
1. After opening the product: If you are a regular user, look for consistency in the texture and smell of the product. It is an instant giveaway that the product is imitation or original. A responsible make would not dilute its quality over a period of time. If you find or suspect counterfeit products or accept whatsoever intellectual property concerns, the first footstep is to either call the legitimate manufacturer or contact the manufacture association. The concept of empowering the consumer tin be an of import chemical element to support due diligence practices and supply chain integrity, to report non-compliance (such as counterfeit products).
2. Double-bank check through serial number: No affair which make-up production you lot buy and how sure you are of its authenticity, always test the contents on a small surface area of your skin before using it. "Don't become duped by attractive discounted prices and deals. When a bargain seems likewise good to be truthful, it might just exist. Some products are available for every bit low equally half the MRP, but come at the toll of harming your skin and health. The key is in the details. Pay shut attention to make sure the product you lot are ownership is from the brand that you trust for quality," he adds.
How To Know That You Buy Authentic Makeup,
Source: https://indianexpress.com/article/lifestyle/life-style/tips-to-identify-originals-from-fake-cosmetic-products-6316625/
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